
Formatry: a creative studio built from the ground up
I researched the creative-production gap, designed the brand and Studio, then built the API and Rust renderer.

I researched the creative-production gap, designed the brand and Studio, then built the API and Rust renderer.

Buying decisions brought into the first view, with purchase actions kept within reach.

An end-to-end build of a sports platform: adaptive match cards, streams, contextual AI, a newsroom, and the systems behind them.

How competing controls and visual density get between people and their task.

Sports platforms, native app design, partner presentations, and a faster path from design to delivery.

A private n8n prototype that separates scheduled digests from Slack-triggered AI replies.

A map that reveals location risks before a home makes the shortlist.

A shared shortlist that turns two buyers’ priorities into one planned tour.

Funnel research and unit economics helped redirect a prediction subscription product toward B2B data supply.

Archived plugins for consistent Auto Layout wrappers and a master-to-variants image workflow.

An independent guide to choosing, applying and checking a corporate identity.

A mobile shopping concept connecting discovery, product choices and expert help.

A focused audit of the gaps between choosing a garment and checking out.

I wanted to play Corsairs on my Mac. Two months later, I had a Metal renderer, a reworked fleet, and a sailing ship that drifts to phonk.