Full case
Dr.Head UAE
The UAE product page was leaking buyers because payment options, trust cues, and page hierarchy did not match the local market.
Period
2023-2024
Bounce rate
80% -> 30%
Window
2 months
- Role
- Lead Product Designer
- Scope
- UAE product-card audit, local trust patterns, payments, and handoff
- Evidence
- The source case documents the UAE/RU comparison, competitor review, recommendations, and a two-month product-card bounce change from 80% to 30% after UX and marketing work.
01
Local-market gap
The existing card covered the basics but missed patterns UAE buyers expected at the decision and payment stages.
- Add-to-cart was below 0.5% and product-card bounce was 80% in the documented starting state.
- The page lacked familiar installment and wallet options such as Tabby, Tamara, Apple Pay, and Samsung Pay.
- Reviews and ratings were too weak to carry trust for a high-consideration purchase.
02
Audit and handoff
The work compared UAE and Russian commerce patterns, reviewed local competitors, and turned the gaps into a bounded implementation list.
- Prioritized ratings, reviews, payment methods, delivery expectations, and trust cues.
- Kept the product card modular instead of proposing a separate UAE-only product.
- Passed the recommendations to the Dubai team for operational hotfixes.
03
Outcome boundary
The documented bounce improvement followed UX fixes together with marketing work on lead quality. It is presented as a product-card result, not as UX-only attribution or a whole-store revenue claim.