Meta / Corporate Brandbook Working summary

Meta Corporate Brandbook

Company logo, placement, and approval rules.

Brand choice Company, product, or approved shared context

Use Meta when the company is the subject. Use the product brand when a product is the subject.

Meta leads

company overviews
company announcements
company-level stories

Products lead

product launches
product education
in-product use

Approval-only contexts

formal partnerships or sponsorships
news and editorial
packaging, film, or advertising

Logo variants Supplied lockups only

Choose the supplied lockup that keeps full contrast.

Positive Primary Light backgrounds

Negative Primary Dark backgrounds

Mono Black Low-reproduction light backgrounds

Mono White Low-reproduction dark backgrounds

Use approved files only. Do not redraw, recolor, or rebuild the logo.

Logo Rules Size, clear space, context, and approval

Check size, clear space, context, and approval.

Minimum size — 12 px / 5 mm

Clear space — 2× symbol height

Every use requires approval; requests are handled in English.
Approved contexts include formal partnerships, news and editorial, packaging, film, and advertising.
Never use the Meta logo to represent Facebook.

Typography Optimistic Display / Optimistic Text

Use Optimistic Display for headlines and Optimistic Text for body copy.

Optimistic Display

Headlines and section openers

Headlines and section openers.

Optimistic Text

Body copy system

Body copy, labels, captions, and notes.

Identity in motion Official 2021 company transition

The company identity moved from Facebook to Meta.

Facebook company · before

Meta company · after

Official Meta newsroom animation, October 2021.

Source bank Official marks and public references

Use official assets as evidence, not reconstructed stand-ins.

Primary lockup

Negative primary

Mono black

Mono white

Export checklist Required rules and composition checks

Pass every required check before export.

Required · 4 checks

01 Approved context

Company-level, news, editorial, packaging, film, advertising, or a formal partnership.

02 Official lockup

Use a supplied primary or mono variation.

03 Size and clear space

Keep at least 12 px / 5 mm and 2× symbol-height clear space.

04 Approval confirmed

Complete Brand Review with a Meta counterpart.

Composition · 2 checks

05 Readable contrast

Choose the supplied variation that stays clear on its background.

06 One message, one image

Use one company-level statement with one source-backed visual.

Sources Official resources and approval

Final rule

Use supplied assets. Confirm approval before publication.

Every Meta logo use requires approval. This working summary does not replace Brand Review.

Official sources

Logo assets and rules — Meta Brand Resource Center Company context — About Meta Rebrand background — 2021 company announcement