Full case
Dr.Head Core Store
The product card showed specs before it reduced buying risk: price, fit, availability, trust, service, and checkout confidence.
Period
2023-2024
Conversion
1.82% -> 3.65%
A/B window
2 months
- Role
- Lead Product Designer
- Scope
- Mobile-first product card, buying flow, checkout confidence, and UX audit
- Evidence
- The source case documents the audit, before/after implementation, and a two-month result window: conversion 1.82% -> 3.65% and bounce rate 18% -> 15%.
01
Where the funnel leaked
Mobile accounted for 61% of traffic. The card had solid functional coverage, but the first screen hid the information and actions needed to make a purchase decision.
- Product name, rating, reviews, and price were not visible together on the first screen.
- Quick Buy and Add to Cart sat below lower-priority sharing controls.
- Delivery, availability, and section navigation appeared too late in the page.
02
What changed
The redesign moved decision-critical content and the primary purchase action into the first contact area, then shortened the path through the rest of the card.
- Made price, rating, reviews, delivery, and availability visible earlier.
- Added persistent access to Add to Cart and clearer section navigation.
- Reduced default description friction and fixed overlapping widget and CTA states.
03
Measured outcome
The source case records the implemented before/after state and the measured funnel movement. The claim stays limited to the documented product-card window.