Product design case studies

Proof-first product work across funnels, systems, live data, admin tools, mobile apps, and AI-assisted workflows.

Full case · E-commerce / Product Card + Checkout

Dr.Head Core Store

The product card showed specs before it reduced buying risk: price, fit, availability, trust, service, and checkout confidence.

Period: 2023-2024Conversion: 1.82% -> 3.65%A/B window: 2 months
Full case · E-commerce / UAE Launch

Dr.Head UAE

The UAE product page was leaking buyers because payment options, trust cues, and page hierarchy did not match the local market.

Period: 2023-2024Bounce rate: 80% -> 30%Window: 2 months
Full case · AI Assistant / Ops Workflow

Pochtalyon AI

Slack, Google, and YouTrack created a scattered work queue. Missed replies, meetings, and tasks had no one action queue.

Period: 2026Sources: Slack + Google + YouTrackOutput: Ranked inbox
Full case · Geo Product / Risk Screening

Housing Suitability Map

Housing search starts with listings, then checks the hard risks too late: road noise, weak transit, crime, land use, and access.

Period: 2026Output: Risk shortlistSurface: Map + inspector
Full case · Brand System / HTML Deck

Meta Brandbook

RantSports had fragmented brand rules across corporate decks, product brands, partner materials, and editorial carriers.

Period: 2026Slides: 15 coreFormat: HTML deck
Full case · E-commerce / UX Audit

Gate31 miniUX Audit

The storefront looked clean, but buyers had too little direction: weak discovery, cross-sell, and category guidance.

Period: 2023-2024Output: miniUX auditFocus: Discovery
Full case · Media Product / Match Data + Admin

NextSport.io

Meta-Next had to stop being separate screens and ship as one product: match center, editorial, admin, AI content ops, telemetry, API, mobile shell, and delivery.

Period: 2026-01-28 -> 2026-06-03Scope: 139 routesProof deck: 25 slides
Project snapshot · Mobile App / Live Match Data

WINSCORE

The app had to show scores, schedules, tournaments, clubs, players, and national teams without turning mobile into a dashboard.

Period: 2025-2026Surface: Mobile appSystem: Full DS
Project snapshot · Analytics Product / Match Data

DataLouna

Dense match data was useful but hard to scan, compare, and trust at speed.

Period: 2024-2025Surface: Analytics UIFocus: Decision paths