Product design case studies

Commerce, live data, internal tools, mobile apps, brand systems, and AI-assisted workflows.

Formatry logo behind a dimensional Creative Pack editor composition on a violet and lime background
Case 01

Formatry: a creative studio built from the ground up

I researched the creative-production gap, designed the brand and Studio, then built the API and Rust renderer.

Creative productionProduct design + engineering
Dr.Head product interface reimagined in blue and white Frutiger graphics
Case 02

Dr.Head: product choice, checkout, and email

Buying decisions brought into the first view, with purchase actions kept within reach.

+101%
reported product-card conversion
+3%
reported revenue after checkout work
E-commerceProduct Card + Checkout
NextSport match center transformed into cobalt and silver Y2K interface artwork
Case 03

NextSport.io

An end-to-end build of a sports platform: adaptive match cards, streams, contextual AI, a newsroom, and the systems behind them.

1,300
Monthly visitors
23%
Retention
Media ProductMatch Data + Admin
Video browsing interface reshaped into orange and cream Y2K artwork about content width
Case 04

When Interfaces Get in the Way

How competing controls and visual density get between people and their task.

Interface critiqueAttention & usability
RantSports editorial cover with a sports-only METARATINGS match, news and league-table interface in coral and burgundy graphics
Case 05

RantSports: products and design leadership

Sports platforms, native app design, partner presentations, and a faster path from design to delivery.

+30%
reported completed story points
Design LeadershipProduct Delivery
Pochtalyon Slack workflow interface in magenta and cream screenprint graphics
Case 06

Pochtalyon AI

A private n8n prototype that separates scheduled digests from Slack-triggered AI replies.

AI AssistantOps Workflow
Boston risk map folded into a pearlescent Y2K interface with filter sliders and a selected-point magnifier
Case 07

Housing Suitability Map

A map that reveals location risks before a home makes the shortlist.

Geo ProductRisk Screening
Zillow shared home search interface in blue and peach editorial graphics
Case 08

Zillow Decision Room

A shared shortlist that turns two buyers’ priorities into one planned tour.

Independent conceptConsumer decision
DataLouna calculator in graphite and warm gold Y2K artwork showing an example scenario with 70% win rate and positive profit
Case 09

DataLouna

Funnel research and unit economics helped redirect a prediction subscription product toward B2B data supply.

Product ResearchB2B Strategy
Illustration of the Mass Auto layout plugin preparing assets in Figma.
Case 10

Figma tools for asset preparation and image variants

Archived plugins for consistent Auto Layout wrappers and a master-to-variants image workflow.

Design engineeringProduction tools
Meta identity study reimagined as blue and silver editorial artwork
Case 11

Meta Brandbook — Independent Study

An independent guide to choosing, applying and checking a corporate identity.

Brand SystemIndependent Study
Dr.Head mobile shopping interface styled as a magenta and orange Y2K ribbon
Case 12

Dr.Head Mobile Commerce

A mobile shopping concept connecting discovery, product choices and expert help.

E-commerceMobile Product Concept
Gate31 product and checkout interface reimagined as a printed fashion tag
Case 13

Gate31 miniUX Audit

A focused audit of the gaps between choosing a garment and checking out.

E-commerceUX Audit
Actual Corsairs gameplay reworked as weathered naval-chart cover art, with the captain facing a ship at sea and a nighttime deck scene
Case 14

Corsairs on Mac

I wanted to play Corsairs on my Mac. Two months later, I had a Metal renderer, a reworked fleet, and a sailing ship that drifts to phonk.

Personal projectGame modernization