Product design case studies

Commerce, live data, internal tools, mobile apps, brand systems, and AI-assisted workflows.

Dr.Head product interface reimagined in blue and white Frutiger graphics
Case 01

E-commerce / Product Card + Checkout

Dr.Head Product Card Conversion

Buying decisions brought into the first view, with purchase actions kept within reach.

1.82% → 3.65%
Product-card conversion
18% → 15%
Bounce rate
NextSport match center transformed into cobalt and silver Y2K interface artwork
Case 02

Media Product / Match Data + Admin

NextSport.io

A sports publishing platform that takes readers from stories and scores into deeper match context.

15%
Peak early product-action CTR
MetaRatings match and news interface in coral and burgundy Y2K graphics
Case 03

Design Leadership / Product Delivery

Metaratings: products and design leadership

Sports platforms, native app design, partner presentations, and a faster path from design to delivery.

Video browsing interface reshaped into orange and cream Y2K artwork about content width
Case 04

Interface critique / Attention & usability

When Interfaces Get in the Way

How competing controls and visual density get between people and their task.

Pochtalyon Slack workflow interface in magenta and cream screenprint graphics
Case 05

AI Assistant / Ops Workflow

Pochtalyon AI

Messages, meetings and tasks ranked into one actionable Slack queue.

Boston risk map folded into a pearlescent Y2K interface with filter sliders and a selected-point magnifier
Case 06

Geo Product / Risk Screening

Housing Suitability Map

A map that reveals location risks before a home makes the shortlist.

Zillow shared home search interface in blue and peach editorial graphics
Case 07

Independent concept / Consumer decision

Zillow Decision Room

A shared shortlist that turns two buyers’ priorities into one planned tour.

DataLouna calculator in graphite and warm gold Y2K artwork showing an example scenario with 70% win rate and positive profit
Case 08

Product Research / B2B Strategy

DataLouna

Funnel research and unit economics helped redirect a prediction subscription product toward B2B data supply.

Meta identity study reimagined as blue and silver editorial artwork
Case 09

Brand System / Independent Study

Meta Brandbook — Independent Study

An independent guide to choosing, applying and checking a corporate identity.

Dr.Head mobile shopping interface styled as a magenta and orange Y2K ribbon
Case 10

E-commerce / Mobile Product Concept

Dr.Head Mobile Commerce

A mobile shopping concept connecting discovery, product choices and expert help.

Gate31 product and checkout interface reimagined as a printed fashion tag
Case 11

E-commerce / UX Audit

Gate31 miniUX Audit

A focused audit of the gaps between choosing a garment and checking out.