Meta Brandbook — Independent Study

This independent Meta Platforms study addresses a practical identity problem: a designer can use a valid asset and still choose the wrong leading brand, lockup, or approval path for the communication.

Choose which identity has the right to lead

I made the communication context the first decision. Meta leads company-level work, a product identity leads product work, and approved shared contexts follow Brand Review. The 2021 identity transition provides the background for keeping company and product identities distinct.

Convert the choice into an export gate

I arranged the rules in the order they are used: select the supplied logo variant, check minimum size and clear space, apply Optimistic typography where appropriate, verify contrast, and confirm approval. Each visual example sits beside the rule that determines whether it is ready to export.

This is my interpretation of public Meta material, not work for Meta; official resources and Brand Review remain authoritative.