I DESIGN INTERFACES FOR COMPLEX PRODUCTS — AND HELP TEAMS SHIP THEM.

Selected Works

Dr.Head product interface reimagined in blue and white Frutiger graphics
Case 01

E-commerce / Product Card + Checkout

Dr.Head Product Card Conversion

Buying decisions brought into the first view, with purchase actions kept within reach.

1.82% → 3.65%
Product-card conversion
18% → 15%
Bounce rate
NextSport match center transformed into cobalt and silver Y2K interface artwork
Case 02

Media Product / Match Data + Admin

NextSport.io

A sports publishing platform that takes readers from stories and scores into deeper match context.

15%
Peak early product-action CTR
MetaRatings match and news interface in coral and burgundy Y2K graphics
Case 03

Design Leadership / Product Delivery

Metaratings: products and design leadership

Sports platforms, native app design, partner presentations, and a faster path from design to delivery.

Video browsing interface reshaped into orange and cream Y2K artwork about content width
Case 04

Interface critique / Attention & usability

When Interfaces Get in the Way

How competing controls and visual density get between people and their task.

Pochtalyon Slack workflow interface in magenta and cream screenprint graphics
Case 05

AI Assistant / Ops Workflow

Pochtalyon AI

Messages, meetings and tasks ranked into one actionable Slack queue.

Boston risk map folded into a pearlescent Y2K interface with filter sliders and a selected-point magnifier
Case 06

Geo Product / Risk Screening

Housing Suitability Map

A map that reveals location risks before a home makes the shortlist.

Zillow shared home search interface in blue and peach editorial graphics
Case 07

Independent concept / Consumer decision

Zillow Decision Room

A shared shortlist that turns two buyers’ priorities into one planned tour.

DataLouna calculator in graphite and warm gold Y2K artwork showing an example scenario with 70% win rate and positive profit
Case 08

Product Research / B2B Strategy

DataLouna

Funnel research and unit economics helped redirect a prediction subscription product toward B2B data supply.

Meta identity study reimagined as blue and silver editorial artwork
Case 09

Brand System / Independent Study

Meta Brandbook — Independent Study

An independent guide to choosing, applying and checking a corporate identity.

Dr.Head mobile shopping interface styled as a magenta and orange Y2K ribbon
Case 10

E-commerce / Mobile Product Concept

Dr.Head Mobile Commerce

A mobile shopping concept connecting discovery, product choices and expert help.

Gate31 product and checkout interface reimagined as a printed fashion tag
Case 11

E-commerce / UX Audit

Gate31 miniUX Audit

A focused audit of the gaps between choosing a garment and checking out.

Experience & expertise

EXPERIENCE

PRACTICE
2016–PRESENT / PRODUCT WORK
TEAM_SCOPE
MANAGED TEAMS UP TO 10
DELIVERY
+30% CLOSED STORY POINTS
ROLE
PLAYER-COACH / SHIPS WORK

PRODUCT & ANALYTICS

CRO
1.82% → 3.65% CONVERSION
LOCALIZATION
80% → 30% BOUNCE
RESEARCH
UX / CJM / JTBD
BENCHMARKS
CATEGORY + FUNNEL REVIEW
VALIDATION
A/B + POST-LAUNCH REVIEW

DEV & DESIGN_OPS

SYNC
CI/CD / COMPONENT REVIEW / HANDOFF
SYSTEMS
FIGMA TOKENS / VARIABLES
API
API CONTRACTS / ADMIN TOOLS
TRACKING
JIRA / B24 / RELEASE QA

OPERATIONS

MANAGEMENT
HIRING / EXITS / PERFORMANCE
RHYTHM
DAILIES / SPRINTS / DEMOS
TRAINING
WORKSHOPS / AI ERA SESSIONS
HEADCOUNT
LEAN TEAMS / CLEAR NEED

Git_Core

macOS menu barDPI bypassciadpi / spoofdpi

DPI-Killer

Language: Swift
Problem

Mac users need DPI bypass without terminal scripts, broken proxy state, or guessing which backend works today.

Solution

Menu bar control for ciadpi/spoofdpi with auto-install, backend selection, reconnect, clean process state, and VPN-compatible local proxy mode.

3
0
Public repo
macOS dictationWhispertranscription

Whisper-Killer

Language: Swift
Problem

Dictation, file transcription, cleanup, summaries, and meeting notes usually live in separate paid tools.

Solution

One macOS shortcut for local and cloud transcription, file queues, text cleanup modes, history, summaries, and live translation.

1
1
Public repo
bash — housing-suitability-map
$// Loading geo layers...
$sources: amenities, transit, roads
$hard_exclusions: enabled
$score_grid: rendered
$READY: suitability overlay

housing-suitability-map

Language: TypeScript

A map tool for scoring housing locations against noise, transit, amenities, and risk layers.

0
0
Public repo

How I can help

Design leadership

I lead product direction, critique, team planning, and delivery, and stay hands-on with UX/UI, prototypes, and implementation review.

+30%

Completed story points · Task-size estimates · Jan–May 2026 vs 2025

Systems work

I connect design tokens, reusable components, and handoff rules with implementation review and release QA.

3 regional apps

WINSCORE UI kit · Shared tokens and component rules

Funnel repair

I audit product pages and checkout, clarify the buying decision, and adapt payment and trust cues to the market.

1.82% → 3.65%

Measured outcome · Two-month product-card window

Live data UX

I design live scores, schedules, dense lists, and analytics so people can scan a summary, compare data, and open the detail they need.

15% peak CTR

NextSport · Early action test

API and admin UX

I design admin tools for publishing, monitoring, and correcting content, and connect those controls to the API behavior behind the product.

Editorial admin

NextSport · Publishing, correction and monitoring

AI workflow

I design assistants around actions people can review and control, with clear sources, scheduled work, and recovery when something fails.

Slack action queue

Pochtalyon · Messages, meetings and task updates

Product design leadership
Design systems
AI workflows
CRO & funnels
UX research
Product analytics
API & admin UX
Shipped delivery
Resume / proof pack

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Product design leadership · systems · conversion · shipped work · © 2026