Product design leadership
Design systems
AI workflows
CRO & funnels
UX research
Product analytics
API & admin UX
Shipped delivery
I TURN PRODUCT MESS INTO SHIPPED SYSTEMS.
I GROW FUNNELS, TEAMS, AND DESIGN QUALITY.
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[ CHECK_RESUME.EXE ]
What I actually do

System Specs

Product strategy, analytics, delivery, and design systems tied to shipped work, team output, and measurable product behavior.

EXPERIENCE

ID_00
PRACTICE
[OK]
2016-PRESENT / PRODUCT WORK
TEAM_SCOPE
[OK]
MANAGED TEAMS UP TO 10
DELIVERY
[OK]
+30% CLOSED STORY POINTS
ROLE
[OK]
PLAYER-COACH / SHIPS WORK

PRODUCT & ANALYTICS

ID_01
CRO
[OK]
1.82% -> 3.65% CONVERSION
LOCALIZATION
[OK]
80% -> 30% BOUNCE
RESEARCH
[OK]
UX / CJM / JTBD
BENCHMARKS
[OK]
CATEGORY + FUNNEL REVIEW
VALIDATION
[OK]
A/B + POST-LAUNCH REVIEW

DEV & DESIGN_OPS

ID_02
SYNC
[OK]
CI/CD / STORYBOOK / HANDOFF
SYSTEMS
[OK]
FIGMA TOKENS / VARIABLES
API
[OK]
API CONTRACTS / ADMIN TOOLS
TRACKING
[OK]
JIRA / B24 / RELEASE QA

OPERATIONS

ID_03
MANAGEMENT
[OK]
HIRING / EXITS / PERF
RHYTHM
[OK]
DAILIES / SPRINTS / DEMOS
TRAINING
[OK]
WORKSHOPS / AI ERA SESSIONS
HEADCOUNT
[OK]
LEAN TEAMS / CLEAR NEED
Selected product work with context, decisions, shipped screens, and measurable proof.

SELECTED
WORKS

Dr.Head Core Store product screen
Case 01

E-commerce / Product Card + Checkout

Dr.Head Core Store

2023-2024
Period
1.82% -> 3.65%
Conversion
Dr.Head UAE product screen
Case 02

E-commerce / UAE Launch

Dr.Head UAE

2023-2024
Period
80% -> 30%
Bounce rate
Pochtalyon AI product screen
Case 03

AI Assistant / Ops Workflow

Pochtalyon AI

2026
Period
Slack + Google + YouTrack
Sources
Housing Suitability Map product screen
Case 04

Geo Product / Risk Screening

Housing Suitability Map

2026
Period
Risk shortlist
Output
Meta Brandbook product screen
Case 05

Brand System / HTML Deck

Meta Brandbook

2026
Period
15 core
Slides
Gate31 miniUX Audit product screen
Case 06

E-commerce / UX Audit

Gate31 miniUX Audit

2023-2024
Period
miniUX audit
Output

GIT_CORE

// Public repos: OK
// Status: Useful tools, no demo filler

macOS menu barDPI bypassciadpi / spoofdpi

DPI-Killer

Language: Swift
Problem

Mac users need DPI bypass without terminal scripts, broken proxy state, or guessing which backend works today.

Solution

Menu bar control for ciadpi/spoofdpi with auto-install, backend selection, reconnect, clean process state, and VPN-compatible local proxy mode.

3
0
Public repo
macOS dictationWhispertranscription

Whisper-Killer

Language: Swift
Problem

Dictation, file transcription, cleanup, summaries, and meeting notes usually live in separate paid tools.

Solution

One macOS shortcut for local and cloud transcription, file queues, text cleanup modes, history, summaries, and live translation.

1
1
Public repo
bash — housing-suitability-map
$// Loading geo layers...
$sources: amenities, transit, roads
$hard_exclusions: enabled
$score_grid: rendered
$READY: suitability overlay

housing-suitability-map

Language: TypeScript

A map tool for scoring housing locations against noise, transit, amenities, and risk layers.

0
0
Public repo

OPERATING MODES

DESIGN LEADERSHIP

Hiring, exits, critique, rituals, workshops, and measurable delivery.

TEAMS

SYSTEMS WORK

Design tokens, component review, handoff rules, release QA, and frontend partnership.

STORYBOOK

FUNNEL REPAIR

Product-card hierarchy, checkout trust, payment friction, and post-launch review.

CRO

LIVE DATA UX

Match pages, score states, analytics dashboards, and scan-speed benchmarks.

DENSE UI

API / ADMIN UX

API-contract product logic, admin tooling, content operations, and QA paths.

TOOLS

AI WORKFLOW

Slack-first triage, OAuth/reconnect, source aggregation, digests, and n8n routing.

OPS
Open Resume / Proof Pack

Warnings

[CRITICAL] Vague briefs get cut into tasks.

[WARNING] Taste arguments need product evidence.

[INFO] Uses AI, but still checks the work.

[BEHAVIOR] Keeps teams lean until capacity is real.

Debug / Feedback

> Need product direction, audit, or design leadership?
> Send the product, business problem, and deadline.
> I will answer with scope, risks, and next steps.

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BehancePublic Cases

Portfolio status: public case archive

Proof-first product work, design systems, conversion, and team leadership