All capabilities

Design leadership

Turn product uncertainty into a direction the team can deliver.

I connect business goals, research, product design and engineering—from choosing the problem to launching and measuring the solution.

MetaRatings match and news interface in coral and burgundy Y2K graphics

Metaratings: products and design leadership

Led a design team across two sports products, setting product direction and building shared design systems.

Read the case

What I work through

  1. Choose the right problem

    Use customer evidence, analytics and business priorities to frame the problem and decide which hypotheses deserve investment.

  2. Align the team around the solution

    Set priorities, product logic and quality standards. Connect design, engineering and stakeholders, and stay hands-on through delivery.

  3. Build a team that owns outcomes

    Hire and develop designers, plan capacity, and use delivery and product results to decide what changes next.

NextSport.io

Built a sports publishing product with connected reader journeys, editorial tools and product analytics.

Metric Systems

A framework for deciding what to continue, change or stop using team delivery and product results.