NextSport.io

NextSport combines sports and esports publishing with live match data. I led product design and delivery. The challenge was to give readers a reason to continue beyond the first article or score, while giving editors control over the content that brought them there.

Following the reader beyond the first page

The public pages, publishing tools, and analytics had been treated as separate parts of the work. That made it difficult to trace a reader's next action back to the content and interface that prompted it.

I traced where readers entered, what they could open next, and how editors maintained those pages. I checked the paths on mobile and against the available API states to find where missing content or actions interrupted browsing.

Giving readers a next step and editors control

I connected the home page and editorial modules to the match center, then made match states, competition navigation, and filters part of the browsing experience. A match became an entry point into deeper team, player, and tournament information.

Behind the public pages, I connected editorial administration and the AI-assisted Smart News Editor to the publishing workflow. Product analytics recorded the actions readers took after seeing that content.

A released product with observable reader actions

The site launched in June 2026 and later moved into ongoing support. A GitLab-to-Vercel pipeline handled releases.

Early product tests tracked clicks into match pages and deeper match, team, player, and tournament context. Across at least one month of testing, the strongest selected segment reached a peak click-through rate of 15%. This was an early signal that readers were taking the intended next actions, not an average for the whole audience or a measured uplift over a baseline. Registration, revenue, and long-term retention were not measured.