Full case
Gate31 miniUX Audit
The storefront looked clean, but buyers had too little direction: weak discovery, cross-sell, and category guidance.
Period
2023-2024
Output
miniUX audit
Focus
Discovery
- Role
- UX auditor
- Scope
- Desktop mini audit, merchandising direction, and conversion recommendations
- Evidence
- 2023-2024 miniUX audit. Product diagnosis and UX direction; no shipped conversion claim.
01
Audit objective
Analyze the desktop storefront, identify weak points in the customer journey, and propose conversion improvements without breaking the brand’s minimal visual language.
02
What the audit covered
The review focused on discovery, product education, category guidance, merchandising, cross-sell, and assisted-shopping entry points.
03
Evidence boundary
This is a diagnosis and direction case. It does not claim that the recommendations shipped or produced a measured conversion lift.