All capabilities

Funnel repair

Find where buying breaks. Give people a clear way through.

I use funnel data, customer journeys and market context to remove uncertainty from product discovery, purchase decisions and checkout.

Dr.Head product interface reimagined in blue and white Frutiger graphics

Dr.Head Product Card Conversion

Dr.Head product-card conversion moved from 1.82% to 3.65% in a two-month A/B window; bounce moved from 18% to 15%.

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What I work through

  1. Locate the friction

    Combine analytics, UX research and competitor review to identify what prevents people from understanding, trusting or buying the product.

  2. Resolve the buying decision

    Bring product value, price, availability, delivery and trust into the right moments of the journey.

  3. Test the business effect

    Prioritize changes, adapt the experience to the market, and review experiments and post-launch behavior against the original problem.

Dr.Head UAE

UAE product-page bounce fell from 80% to 30% over two months after combined UX and marketing changes.

Gate31 miniUX Audit

A focused ecommerce audit prioritizes discovery, product education, cross-sell and assisted-shopping opportunities.