Dr.Head Mobile Commerce

The Dr.Head mobile journey split a specialist audio purchase across campaign entry, deep categories, product evidence, stock, delivery, configuration, and expert help.

Organize the store around the buying job

I mapped how a shopper discovers, narrows, decides, configures, and gets help, then assigned those needs to Home, Find, Product, Bag, and Service. Search and filters remain available across the journey instead of becoming separate destinations.

Answer the purchase questions before the description

The product page already had the necessary content, but answers arrived too late. I placed price, availability, delivery, and product evidence before the description, then kept cable choice, protection, and the primary action together before the bag.

Make the proposal testable

The prototype is ready to test whether buyers keep context while navigating, use product evidence before configuring, and understand add-ons before checkout. It was not shipped or measured.